|Media/Impact: An Introduction to Mass Media
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Author: Shirley Biagi
MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, is designed to be the core text for the introductory mass media course--often titled Introduction to Mass Communication, Mass Media Survey, or Media in Society. Students often take this course as the initial introductory course in a College of Communication, School of Journalism, or Department of Radio-TV-Film, or Mass Communication. Students may take it as a required course for the communication major or as a general education elective.
|Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)
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List price: $152.80
Author: Werner J. Severin
Brand: Brand: Addison Wesley Longman, Inc.
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
- Used Book in Good Condition
|Mass Media Law (text only) 17th(seventeenth) edition by D. Pember,C. Calvert
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Author: C. Calvert D. Pember
Mass Media Law [Paperback]
Don Pember (Author), Clay Calvert (Author)
|Applied Mass Communication Theory: A Guide for Media Practitioners
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Author: Jack Rosenberry
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “Mass Communication Theory and Research,” provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
|Our Media, Not Theirs: The Democratic Struggle against Corporate Media (Open Media Series)
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Author: John Nichols
Our Media, Not Theirs! The Democratic Struggle Against Corporate Media examines how the current media system in the United States undermines democracy, and what we can do to change it. McChesney and Nichols begin by detailing how the media system has come to be dominated by a handful of transnational conglomerates that use their immense political and economic power to saturate the population with commercial messages. Further, the authors provide an analysis of the burgeoning media reform activities in the United States, and outline ways we can structurally change the media system through coalition work and movement-building: the tools we need in order to battle for a better media.
|Mass Communication Living in a Media World 3rd EDITION
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Author: Ralph E Hanson
Mass Communication: Living in a Media World 3rd EDITION by Ralph E. Hanson. Cq Pr,2010
|Doing Business in Russia: Let's Speak in Russian
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Author: Galina Timofeeva
Brand: Brand: University Press Of America
Doing Business in Russia provides an understanding of Russian business communication as well as a broad background in a variety of topics connected with Russian business and American-Russian business relations. Galina Timofeeva communicates an understanding of Russian business language as Russia develops and expands into the international business community and takes its place in the global economy. The author focuses on the language of business as used by the people in the Commonwealth of Independent States through a system of ten lessons. The book provides examples of formal Russian business and dialogues to provide an understanding of informal communication. This combination of language and business develops a broad understanding of the present status of the Russian business world, while enabling the reader to interact with that world.
- Used Book in Good Condition
|The Case For Christ by Lee Strobel - Mass Media Paperback
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Author: Lee Strobel
Brand: Brand: Zondervan
A seasoned journalist chases down the biggest story on record in The Case for Christ. Retracing his own spiritual journey from atheism to faith, former Chicago Tribune legal editor Lee Strobel cross-examines a dozen experts with tough, point-blank questions in search of credible evidence that Jesus of Nazareth was positively the Son of God. This riveting quest for the truth about history's most compelling figure reads like a captivating, fast-paced novel, yet it's anything but fiction! An ideal paperback for skeptics!
- Journalist's personal investigation of the evidence for Jesus
|The Performer in Mass Media: Connecting with Television and Online Audiences
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Author: William Hawes
Brand: Brand: Holcomb Hathaway, Publishers
The Performer in Mass Media: The Performer in Mass Media: Connecting with Television and Online Audiences, Second Edition, is a concise guide written by two individuals who have been there--under the lights and in front of the camera. Its no-nonsense approach offers readers practical advice about on-camera performance, including key aspects of voice, movement, communication and appearance. It gives them a foundation for working in the studio, in the field, and in front of an audience; it is ideal for media performers of any type, including those who work as reporters, company spokespersons, or community advocates. Recommendations include how to properly position oneself for a shot, how to improve articulation, how to deal with stress and how to best perform on the Internet. Try-It-Out exercises help students put what they learned into practice and prepare to be on camera. Key terms are bolded in the chapters and are collected in a book-end Glossary for easy reference.
- Used Book in Good Condition
|The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left, With a New Preface
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Author: Todd Gitlin
"The whole world is watching!" chanted the demonstrators in the Chicago streets in 1968, as the TV cameras beamed images of police cracking heads into homes everywhere. In this classic book, originally published in 1980, acclaimed media critic Todd Gitlin first scrutinizes major news coverage in the early days of the antiwar movement. Drawing on his own experiences (he was president of the Students for a Democratic Society in 1963-64) and on interviews with key activists and news reporters, he shows in detail how the media first ignore new political developments, then select and emphasize aspects of the story that treat movements as oddities. He then demonstrates how the media glare made leaders into celebrities and estranged them from their movement base; how it inflated the importance of revolutionary rhetoric, destabilizing the movement, then promoted "moderate" alternatives--all the while spreading the antiwar message. Finally, Gitlin draws together a theory of news coverage as a form of anti-democratic social management--which he sees at work also in media treatment of the anti-nuclear and other later movements.
Updated for 2003 with a new preface, The Whole World Is Watching is a subtle and sensitive book, true to the passions and ironic reversals of its subject, and filled with provocative insights that apply to the media's relationship with all activist movements.