Books — Web Development

Web Development

Author: Tyler Buffett

The "Big Dog" has joined the social networking world. Google+ is a fascinating blend of popular social media platforms like Facebook, LinkedIn and Twitter, and social sharing sites like Flickr and YouTube. How will you or your business benefit from Google+ ?

Google+ For Business and Pleasure introduces the hottest new social network for individuals and businesses. Don't wait! Harness the power of Google+ today and get in early on the phenomenal rebirth of social networking!

In Google+ For Business and Pleasure, you'll learn:
• How to get started with Google+
• The features that Google+ offers over other social networks
• How you can use Google+ to market your business effectively
• How Google+ integrates search engine optimization (SEO) and
search marketing
• and much more!

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

List price: $20.00
Lowest new price: $10.51
Lowest used price: $7.80
Author: Dave Kerpen

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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The New Google SEO (Search Engine Optimization): What You Need To Be Successful with Google Panda

Author: Kathleen McDivitt

Forget What You Know About Google SEO!

In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO.

In the old world, google assessed the quality of the site - looking at tags, links, content and other site based metrics.

In the new world, google assesses the user experience - looking at what your users actually do when they come to your site.

This is a fundamental shift that, if you don't make immediate and meaningful changes to your site, can take you from a well-ranked site to not showing up at all for your search terms, overnight.

Pick up this book and learn about the changes and how you can make a few simple changes to your site and your SEO approach to survive and thrive in the New Google Search.

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How to Build a Website (for Beginners)

Author: John Gower III

The book titled "How to Build a Website (for Beginners)" by John Gower III will teach you how to build your own website step-by-step for free. In addition, it will teach you how to promote your web site by using social networking .
You will also learn how to submit your web site to major search engines like Google, Bing, and Yahoo.

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HTML and CSS: Design and Build Websites

List price: $29.99
Lowest new price: $15.45
Lowest used price: $17.50
Author: Jon Duckett

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox!

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.

Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure

This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

From the Author: Goals for this Book

Programming books can often look rather intimidating and uninspiring, but they do not need to be. We wanted to redesign the tech book and make it more accessible, relevant, and attractive to a whole new group of readers. The result is a book that feels more like a magazine and is enjoyable to flick through, and looks like it belongs in the graphic design section rather than the programming section of a bookstore.

Large info-graphics are used to help simplify new or complex concepts

Clean design and layout presents each topic on a new page for easy reference

Printed in full-color, using a vibrant palette to distinguish different types of code

Attractive code samples help you make beautiful web sites

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JavaScript & jQuery: The Missing Manual

List price: $39.99
Lowest new price: $21.50
Lowest used price: $23.68
Author: David Sawyer McFarland

JavaScript lets you supercharge your HTML with animation, interactivity, and visual effects—but many web designers find the language hard to learn. This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery library of prewritten JavaScript code. You’ll soon be building web pages that feel and act like desktop programs, without having to do much programming.

The important stuff you need to know:

Make your pages interactive. Create JavaScript events that react to visitor actions.
Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more.
Improve your user interface. Learn how the pros make websites fun and easy to use.
Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses.
Add a dash of Ajax. Enable your web pages to communicate with a web server without a page reload.
Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

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Robin Nixon's HTML5 Crash Course: Learn HTML & HTML5 in 20 Easy Lectures

List price: $19.99
Lowest new price: $13.48
Lowest used price: $19.85
Author: Robin Nixon

Whether you are a professional or amateur web developer you need all the HTML5 tools in your kit, and this book from the author of the best-selling Learning PHP, MySQL & JavaSript, is the fastest and easiest way there is to learn HTML5.

HTML5 is the future of HTML and all developers need to get up-to-speed with what it offers, including audio and video, without using a plug-in, and a canvas area with professional tools for creating paths, lines, curves, shapes, fills, gradients, patterns, text and more.

This book also provides accurate geolocation, background web workers, offline web applications, microdata, a local storage engine and many other improvements to standard HTML, such as dozens of new form tags and attributes, as described in the following chapter list:

Introduction to HTML
The Layout of an HTML Document
The HTML Document Body
Fonts, Colors & Images
Lists & Tables
Links, Forms & Frames
List of HTML 4.01 Tags
An Introduction To HTML5
The HTML5 Canvas
Fills, Rectangles, Gradients & Patterns
Writing Text To The Canvas
Lines, Paths & Curves
Images, Shadows & Pixels
Compositing, Transparency & Transformations
HTML5 Geolocation
HTML5 Forms
HTML5 Local Storage
HTML5 Audio
HTML5 Video
Microdata, Web Workers & Web Applications

Reasons you will learn all you need from this course:

Each Lecture begins by listing the three key skills you will learn.
A summary at the end of each lecture reminds you what you have learned.
Useful, fully-tested examples illustrate every tag, attribute and function.
Each lecture features several notes providing extra, handy advice.
The examples can all be downloaded from the companion website.

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JavaScript: The Good Parts

List price: $29.99
Lowest new price: $16.65
Lowest used price: $11.49
Author: Douglas Crockford

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code.

Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables.

When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including:

Syntax
Objects
Functions
Inheritance
Arrays
Regular expressions
Methods
Style
Beautiful features

The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book.

With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

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Influencer: The Power to Change Anything

List price: $26.95
Lowest new price: $9.94
Lowest used price: $5.99
Author: Kerry Patterson

An influencer motivates others to change. An influencer replaces bad behaviors with powerful new skills. An influencer makes things happen.

This is what it takes to be an influencer.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

Identify a handful of high-leverage behaviors that lead to rapid and profound change.
Apply strategies for changing both thoughts and actions.
Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

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Storyteller Uprising: Trust and Persuasion in the Digital Age

List price: $8.99
Author: Hanson Hosein

With the decline of traditional media, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories, building their own channels, thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology.

Hanson Hosein, President of HRH Media Group, is also the Director of the Master of Communication in Digital Media at the University of Washington in Seattle and the host of the award-winning TV show Media Space. He specializes in storytelling, social media strategies and new models of communication. Through his company, HRH Media, he employs this expertise to direct award-winning documentary films, including "Rising from Ruins" and "Independent America: The Two-Lane Search for Mom & Pop," which have been broadcast around the world and prominently featured online, including on Hulu and Yahoo!'s homepages. Hanson is a former NBC News war correspondent, backpack journalist and investigative producer -- and is a recipient of Overseas Press Club and Emmy Awards. In 2010, he was named "Most Influential" by Seattle Magazine for his work as educator and storyteller.

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