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O'Reilly


JavaScript: The Good Parts

JavaScript: The Good Parts List price: $23.99
Lowest new price: $23.99
Author: Douglas Crockford

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code.

Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables.

When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including:

  • Syntax
  • Objects
  • Functions
  • Inheritance
  • Arrays
  • Regular expressions
  • Methods
  • Style
  • Beautiful features

The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book.

With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

What's New in Java 7?

What's New in Java 7? List price: $0.99
Author: Madhusudhan Konda

Java 7 has a number of features that will please developers. Madhusudhan Konda provides an overview of these, including strings in switch statements, multi-catch exception handling, try-with-resource statements, the new File System API, extensions of the JVM, support for dynamically-typed languages, and the fork and join framework for task parallelism.

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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) List price: $24.99
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Author: Ash Maurya

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan's course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."
- Brad Feld, Managing Director, Foundary Group

Exclusive Interview with Ash Maurya, Author of Running Lean


Q. Why is your book "Running Lean" especially important now?
We live at a time where we have so much power at our fingertips, where we are building more products than ever before. But the odds of building successful products haven't gone up. We're simply building more stuff nobody wants. What we need is a systematic process for quickly vetting and building successful products. That is the promise of "Running Lean."

Q. What is the top reason startups fail?
Most startups fail, not because they fail to build the product they want to build, but they fail to find a market for their product before running out of resources.

Q. What reason do you attribute for this failure?
Entrepreneurs are typically most passionate about their solution and often spend a disproportionate amount of time perfecting their solution only to find they were optimizing something nobody wanted.

Q. What do founders need to start doing now in order to achieve success?
The first step is shifting their mindset. The "true product" of a startup is not the solution, but the business model. Once founders start thinking of the business model as "the product," they start prioritizing risks differently. The key to building a successful product is maximizing learning about what's riskiest per unit time. Sometimes that's the underlying solution, but often times it's not.

Q. Describe the top tactical technique for systematically building a startup in today's economy?
A core part of the process is identifying what's riskiest and then doing the smallest thing possible to test that risk. From this principle you can derive specific tactics to fit your particular product. For instance, in the book I argue that you can initially test a lot of what's risky without building the product first using proxies like customer interviews, mockups, and videos.

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CSS: The Missing Manual

CSS: The Missing Manual List price: $34.99
Lowest new price: $16.98
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Author: David Sawyer McFarland

Cascading Style Sheets can turn humdrum websites into highly-functional, professional-looking destinations, but many designers merely treat CSS as window-dressing to spruce up their site's appearance. You can tap into the real power of this tool with CSS: The Missing Manual. This second edition combines crystal-clear explanations, real-world examples, and dozens of step-by-step tutorials to show you how to design sites with CSS that work consistently across browsers. Witty and entertaining, this second edition gives you up-to-the-minute pro techniques. You'll learn how to:

  • Create HTML that's simpler, uses less code, is search-engine friendly, and works well with CSS
  • Style text by changing fonts, colors, font sizes, and adding borders
  • Turn simple HTML links into complex and attractive navigation bars -- complete with rollover effects
  • Create effective photo galleries and special effects, including drop shadows
  • Get up to speed on CSS 3 properties that work in the latest browser versions
  • Build complex layouts using CSS, including multi-column designs
  • Style web pages for printing

With CSS: The Missing Manual, Second Edition, you'll find all-new online tutorial pages, expanded CSS 3 coverage, and broad support for Firebox, Safari, and other major web browsers, including Internet Explorer 8. Learn how to use CSS effectively to build new websites, or refurbish old sites that are due for an upgrade.

Features:

  • ISBN13: 9780596802448
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Head First HTML with CSS & XHTML

Head First HTML with CSS & XHTML List price: $39.99
Lowest new price: $19.94
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Author: Eric T Freeman

Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay--we won't tell anyone you're still partying like it's 1999--but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.

Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.

With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.

So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.


Praise
"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit."
--Ken Goldstein, Executive Vice President, Disney Online

"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation."
--Danny Goodman, author of Dynamic HTML: The Definitive Guide

"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback."
--Mike Davidson, CEO, Newsvine, Inc.

"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" -
-Sally Applin, UI Designer and Artist

"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages."
--Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College

"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for."
--Warren Kelly, Blogcritics.org

Today, serious Web pages use HTML and XHTML to structure their content and CSS for style and presentation. You need a book that understands how to incorporate everything correctly. Head First HTML with CSS & XHTML explains the fundamentals of HTML, XHTML, topics like web color, and CSS properties. In this book, pictures and step-by-step instructions explain how to build great-looking, standards-compliant web sites.

The Road to Programming is Sometimes Paved with Web Pages
By Elisabeth Robson

I am often asked how I first got started in programming. Recently, I was interviewed by Girls Gone Geek, a weekly podcast on technology from a women's perspective, and they asked if I got started by creating web sites. The Girls clearly have no idea how old I am! (Shhh...) I actually started programming long before the Web was a twinkle in Tim Berners-Lee's eye, but their question got me thinking, and I realized that creating a web site is a good way to get started on your way to programming.

Now, you might be thinking, "Writing HTML and CSS is not the same thing as programming", and that's technically true. But once you've put together a basic web page, you'll have learned a lot about how the web works under the covers, and you'll be able to tackle some simple programming concepts. The next logical step is to learn a bit of JavaScript, so you can create some cool effects on your web page. Before you know it, you'll be learning Ajax, and then a server side programming language like PHP or Java, and then you'll need a database, so you'll learn some SQL... and ta da! You're a web programmer. I work with several people who have taken an interesting path to programming. One friend has an advanced degree in music and is now a business data analysis expert; another started out wanting to be a farmer, became a web application programmer, and is now a serious Java programmer.

For those of you who have no interest in the mechanics of web pages, there are lots of programs out there, like Adobe Dreamweaver and Microsoft Expression, that will help you create a web page without having to know how HTML and CSS really work. But if you want to know what's happening under the covers so you can learn about how web pages really work, and eventually write some JavaScript and do more advanced programming, I definitely recommend writing your own HTML and CSS from scratch. You can use a simple editor like TextEdit (on the Mac) or TextPad (on Windows). No need for anything fancy.

Another advantage to writing HTML and CSS yourself is that you can always write your web pages using the most current standards. When we wrote Head First HTML with CSS & XHTML, HTML 4.01, CSS 2, and XHTML 1.0 were the most current and best supported versions of these technologies, and in fact they still are. But standards development is inching along and before too long, HTML 5, CSS 3 and XHTML 2.0 will be launched and supported by browsers. If you stay up to date with these standards, you're likely to be writing far better code than programs like Dreamweaver or Expression do.

Once the new standards for HTML, CSS and XHTML are nailed down a bit more, we'll update Head First HTML with CSS & XHTML to include some of the cool new features. HTML 5 will be more strict than HTML 4 was, but it's designed to be backwards compatible with older browsers, so you will be able to convert your HTML 4 pages to HTML 5 web pages without worrying too much about breaking them in older browsers. (However, always keep in mind that there is no substitute for lots of testing!)

In the meantime, you can write HTML 4.01, CSS 2 and XHTML 1 knowing that these standards will be the most current and the best supported for quite a while. When the new standards are released and supported by browsers, we'll help you sort through it all so you can focus on creating great web pages and building up your web skills. And once you get the hang of some of these web page skills, you might very well find yourself wanting to move from creating web pages to programming.

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JavaScript: The Definitive Guide: Activate Your Web Pages (Definitive Guides)

JavaScript: The Definitive Guide: Activate Your Web Pages (Definitive Guides) List price: $49.99
Lowest new price: $29.24
Lowest used price: $29.00
Author: David Flanagan

Since 1996, JavaScript: The Definitive Guide has been the bible for JavaScript programmers—a programmer's guide and comprehensive reference to the core language and to the client-side JavaScript APIs defined by web browsers.

The 6th edition covers HTML5 and ECMAScript 5. Many chapters have been completely rewritten to bring them in line with today's best web development practices. New chapters in this edition document jQuery and server side JavaScript. It's recommended for experienced programmers who want to learn the programming language of the Web, and for current JavaScript programmers who want to master it.

"A must-have reference for expert JavaScript programmers...well-organized and detailed."

--Brendan Eich, creator of JavaScript, CTO of Mozilla

"I made a career of what I learned from JavaScript: The Definitive Guide.”

-- Andrew Hedges, Tapulous

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Learning PHP, MySQL, and JavaScript: A Step-By-Step Guide to Creating Dynamic Websites (Animal Guide)

Learning PHP, MySQL, and JavaScript: A Step-By-Step Guide to Creating Dynamic Websites (Animal Guide) List price: $39.99
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Author: Robin Nixon

If you know HTML, this guide will have you building interactive websites quickly. You'll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You'll also learn how to add JavaScript to create rich Internet applications and websites.

Learning PHP, MySQL, and JavaScript explains each technology separately, shows you how to combine them, and introduces valuable web programming concepts, including objects, XHTML, cookies, and session management. You'll practice what you've learned with review questions in each chapter, and find a sample social networking platform built with the elements introduced in this book.

This book will help you:

  • Understand PHP essentials and the basics of object-oriented programming
  • Master MySQL, from database structure to complex queries
  • Create web pages with PHP and MySQL by integrating forms and other HTML features
  • Learn about JavaScript, from functions and event handling to accessing the Document Object Model
  • Use libraries and packages, including the Smarty web template system, PEAR program repository, and the Yahoo! User Interface Library
  • Make Ajax calls and turn your website into a highly dynamic environment
  • Upload and manipulate files and images, validate user input, and secure your applications

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Head First Design Patterns

Head First Design Patterns List price: $49.99
Lowest new price: $28.52
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Author: Elisabeth Freeman

You're not alone.

At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.

You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.

You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.

Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.

With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.

If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

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Arduino Cookbook

Arduino Cookbook List price: $44.99
Lowest new price: $23.55
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Author: Michael Margolis

Want to create devices that interact with the physical world? This cookbook is perfect for anyone who wants to experiment with the popular Arduino microcontroller and programming environment. You’ll find more than 200 tips and techniques for building a variety of objects and prototypes such as toys, detectors, robots, and interactive clothing that can sense and respond to touch, sound, position, heat, and light.

You don’t need experience with Arduino or programming to get started. Updated for the Arduino 1.0 release, the recipes in this second edition include practical examples and guidance to help you begin, expand, and enhance your projects right away—whether you’re an artist, designer, hobbyist, student, or engineer.

  • Get up to speed on the Arduino board and essential software concepts quickly
  • Learn basic techniques for reading digital and analog signals
  • Use Arduino with a variety of popular input devices and sensors
  • Drive visual displays, generate sound, and control several types of motors
  • Interact with devices that use remote controls, including TVs and appliances
  • Learn techniques for handling time delays and time measurement
  • Apply advanced coding and memory handling techniques

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Head First Java, 2nd Edition

Head First Java, 2nd Edition List price: $44.95
Lowest new price: $21.00
Lowest used price: $17.00
Author: Kathy Sierra

Learning a complex new language is no easy task especially when it s an object-oriented computer programming language like Java. You might think the problem is your brain. It seems to have a mind of its own, a mind that doesn't always want to take in the dry, technical stuff you're forced to study.

The fact is your brain craves novelty. It's constantly searching, scanning, waiting for something unusual to happen. After all, that's the way it was built to help you stay alive. It takes all the routine, ordinary, dull stuff and filters it to the background so it won't interfere with your brain's real work--recording things that matter. How does your brain know what matters? It's like the creators of the Head First approach say, suppose you're out for a hike and a tiger jumps in front of you, what happens in your brain? Neurons fire. Emotions crank up. Chemicals surge.

That's how your brain knows.

And that's how your brain will learn Java. Head First Java combines puzzles, strong visuals, mysteries, and soul-searching interviews with famous Java objects to engage you in many different ways. It's fast, it's fun, and it's effective. And, despite its playful appearance, Head First Java is serious stuff: a complete introduction to object-oriented programming and Java. You'll learn everything from the fundamentals to advanced topics, including threads, network sockets, and distributed programming with RMI. And the new. second edition focuses on Java 5.0, the latest version of the Java language and development platform. Because Java 5.0 is a major update to the platform, with deep, code-level changes, even more careful study and implementation is required. So learning the Head First way is more important than ever.

If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. If you haven't, you're in for a treat. You'll see why people say it's unlike any other Java book you've ever read.

By exploiting how your brain works, Head First Java compresses the time it takes to learn and retain--complex information. Its unique approach not only shows you what you need to know about Java syntax, it teaches you to think like a Java programmer. If you want to be bored, buy some other book. But if you want to understand Java, this book's for you.

It has taken four years, but with Head First Java the introductory Java book category has finally come of age. This is an excellent book, far more capable than any of the scores of Java-for-novices books that have come before it. Kathy Sierra and Bert Bates deserve rich kudos--and big sales--for developing this book's new way of teaching the Java programming language, because any reader with even a little bit of discipline will come away with true understanding of how the language works. Perhaps best of all, this is no protracted "Hello, World" introductory guide. Readers get substantial exposure to object-oriented design and implementation, serialization, neatwork programming, threads, and Remote Method Invocation (RMI).

Key to the authors' teaching style are carefully designed graphics. Rather than explain class inheritance (to cite one example) primarily with text, the authors use a series of tree diagrams that clarify the mechanism far more succinctly. The diagrams are carefully annotated with arrows and notes. Also characteristic of the unique teaching strategy is heavy reliance on exercises, in which the reader is asked to complete partial classes, write whole new code segments and do design work. Though there's little discussion of why the exercises' correct answers are what they are, it's clear that the practice work was carefully designed to reinforce the lesson at hand. If you've waited this long to give Java a try, this book is a great choice. --David Wall

Topics covered: The Java programming language for people with no Java experience, and even people with no programming experience at all. Key concepts read like a list of Java features: Object oriented design, variable type and scope, object properties and methods, inheritance and polymorphism, exceptions, graphical user interfaces (GUIs), network connectivity, Java archives (JAR files), and Remote Method Invocation (RMI).

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