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Mass Media in a Changing World: History - Industry -controversy 4th Edition

by George Rodman (Author)

71

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Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

ISBN-10

007351201X
ISBN-13

978-0073512013
Edition

4th
Publisher

McGraw-Hill Education
Publication date

February 3, 2011
Language

English
Dimensions

8.75 x 0.75 x 11.25 inches
Print length

528 pages
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Suzanne Bell
178
Hardcover
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Editorial Reviews

About the Author

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.

Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.

Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.

In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.

Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.

Product details

Publisher ‏ : ‎ McGraw-Hill Education; 4th edition (February 3, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 528 pages
ISBN-10 ‏ : ‎ 007351201X
ISBN-13 ‏ : ‎ 978-0073512013
Item Weight ‏ : ‎ 2.35 pounds
Dimensions ‏ : ‎ 8.75 x 0.75 x 11.25 inches

Best Sellers Rank: #1,578,162 in Books (See Top 100 in Books)
- #406 in Media Studies (Books)
- #1,610 in Performing Arts (Books)
- #5,273 in Communication & Media Studies

Customer Reviews:
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George Rodman
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George Rodman was born in West Orange, New Jersey, in 1948. He is Professor and Emeritus Chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught since 1978. He is also an Emeritus Bernard H. Stern Professor of Humor. Before arriving at Brooklyn College, he taught at the University of New Hampshire for three years.
Rodman is the author of four editions of Mass Media Issues (McGraw-Hill), 12 editions of Understanding Human Communication (with Ron Adler, Oxford University Press), Making Sense of Media (Allyn & Bacon), and several books on public speaking.
In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison and was later president of the Radio Manufacturers of America.
Rodman has been married to the former Linda Barbera since 1982. They have three children and one grandchild. When not traveling, they live on Museum Mile in Manhattan and on Long Island.
Rodman earned his PhD from the University of Southern California in 1975, his MS from Illinois State University in 1971, and his BA at Glassboro State College (now Rowan University) in 1970. He attended Netcong High School (NJ) from 1962 until 1965, and graduated from James Caldwell Senior High School in 1966.
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George R. Rodman
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Max

Better than expected!

Reviewed in the United States on January 19, 2019

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This is like the 5th book I ordered that was listed as acceptable or good and when the book arrives it’s in almost new condition. Way to go Amazon!

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Adam Graham

As promised. A textbook.

Reviewed in the United States on October 27, 2013

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Clean and neat. Just as described. The text itself is a little ADD in style. I find I have to really make sure I haven't missed anything. There are lots of sidebars and content in boxes and things like that.

One person found this helpful

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MacyMom

Great book!!!

Reviewed in the United States on August 9, 2014

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I have never reviewed a textbook before, but this is the exception. Everyone in my online class was saying how interesting and excellent this book is -- and, it is! Informative, but entertaining as well.

Reviewed in the United States on August 6, 2013

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beware. if you rent a book through this seller, be careful. they took $200 from me and the book was used! a new is only $87. Amazon is not fare. they're the ones who actually took my money and is being very shady about it. don't do business with Apex people, unless u wanna be ripped off and played with!

Reviewed in the United States on December 19, 2013

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I thought I knew all I needed to know about media before, but this book taught me so much more. Recommended for anyone pursuing a career in Mass Media/Communications.

One person found this helpful

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Felix E. Benitez

School Book

Reviewed in the United States on October 16, 2013

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I would rather buy here my texts books than anywhere else. I like the price, but don't always like the material inside the book.

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M.P.

Missing chapter in a new book.

Reviewed in the United States on September 29, 2015

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I received the book in a couple days after ordering, so that was very nice. I do have an issue with this being a "new" book because Chapter 11 has been ripped out!

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