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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) 2nd Edition

by Janice (Ginny) Redish (Author)
4.6 4.6 out of 5 stars 205 ratings
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

  • New material on content strategy, search engine optimization, and social media
  • Lots of new and updated examples
  • More emphasis on new hardware like tablets, iPads, and iPhones
Previous page
  1. ISBN-10
    0123859301
  2. ISBN-13
    978-0123859303
  3. Edition
    2nd
  4. Publisher
    Morgan Kaufmann
  5. Publication date
    August 28, 2012
  6. Language
    English
  7. Dimensions
    7.5 x 0.87 x 9.25 inches
  8. Print length
    368 pages
  9. See all details
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Editorial Reviews

Review

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." --e.learning age, Nov 2014

Review

The good news is you can write well; the great news is Ginny Redish can show you how to translate that to the web!

Product details

  • Publisher ‏ : ‎ Morgan Kaufmann; 2nd edition (August 28, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0123859301
  • ISBN-13 ‏ : ‎ 978-0123859303
  • Item Weight ‏ : ‎ 1.61 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.87 x 9.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 205 ratings

About the author

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Janice Redish

Janice Redish

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Janice (Ginny) Redish has been a passionate evangelist for plain language and usability for many years. She is an internationally-renowned consultant and speaker, widely-recognized for her pioneering work in bring clarity to web sites, documents, and software interfaces.

Ginny is co-author of two of the classic books on usability and author of numerous papers and book chapters on plain language, user research, writing for the web, and other topics. Reviewers have raved about her most recent book, Letting Go of the Words – Writing Web Content that Works.

Highly sought after as a speaker and workshop leader, Ginny is a dynamic instructor who has trained thousands of writers and subject matter specialists in the U.S., Canada, Asia, and Europe in how to write clearly. Ginny has keynoted conferences in the U.S., China, England, Finland, Norway, The Netherlands, Slovenia, and Spain.

As President of Redish & Associates, Inc. in Bethesda, Maryland, USA, Ginny works with private companies, government agencies, and non-profit organizations to help them make their web sites meet both their business goals and their site visitors' needs.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
205 global ratings

Top reviews from the United States

Chase
5.0 out of 5 stars I had the 1st ed, the 2nd ed topped it easily
Reviewed in the United States on January 30, 2015
Verified Purchase
I write web copy for a living and love this book.

Why?

Because it's:
1) Practical - I use the advice here almost every day at work writing copy for websites.
2) Evergreen - Even as websites evolve, nothing here will go out of style. You may add on to it, but this is truly evergreen content.
3) Clear - The book practices what it preaches, presenting the information you need with lots of subheads and bullets.

If you write anything that goes on a website—or even plan what goes on the website (like a content strategist)— the buy this book.

P.S: If you have the first edition, this book is still worth buying. They added tons of extra content.
21 people found this helpful
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Liz C
5.0 out of 5 stars Textbook
Reviewed in the United States on April 10, 2014
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I'm using this as a textbook for one of my web design classes. This will be one of my textbooks that I keep when class is over. It has a lot of handy information for those needing more information on what types of content to put on their websites, and how to organize it. It will help make your website more user friendly, and provides a lot of examples to understand why some things work and others don't. Highly recommended.
4 people found this helpful
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Joseph Savage
5.0 out of 5 stars On a lake of 5-star ratings, what a single 1-star rating may mean
Reviewed in the United States on December 15, 2014
Verified Purchase
I was flabbergasted to see anyone write a one-star rating. I write technical material professionally. For the digital age, this is the best book I have come across. It is easy to access for beginners. It has good examples for emerging writers. It even has embedded some ideas that advanced writers will be able to spot and use. My favorite is the knot tying animation with progressive text in figure 13-17. Perhaps the person with the low rating was trying to write a school paper. Then, I would agree. For that purpose, Cal Newport's "How to Become a Straight "A" student wins honors. But for Web content, this is it.
7 people found this helpful
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LYNZ
4.0 out of 5 stars Great advice for creating clear and concise content for web users
Reviewed in the United States on September 15, 2016
Verified Purchase
I had to purchase this book as a class text and I must say I enjoy reading the content. I got the kindle version, and as another reviewer said, the pictures are all too small to see clearly, so I do not benefit from whatever they are trying to convey. While I must skip all pictures, even while reading on my 17 inch screen laptop (they are just so small) I must mark it down a star. Otherwise, the author is easy to read and understand, writes in a manner that is enjoyable (is not boring and does not feel like a text book) and has great advice and examples about making your websites cater to the user experience. Like another reviewer, I found it ironic that the author teaches about user experience and accessibility yet includes "too small" photos and diagrams for the digital version of the book -- swings and misses big time there. I think it is a handy, well written text book on creating concise, clear website content that any web content creator will benefit from. I wish I had bought the text version instead to keep around for future reference. I recommend.
12 people found this helpful
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Lindsey piraino
5.0 out of 5 stars Exclent book on web writing
Reviewed in the United States on March 9, 2023
Verified Purchase
This book covers the basics to very advanced parts of web writing. I suggest this book for anyone looking to do any writings on the web.
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Krupa Shah Cordeiro
5.0 out of 5 stars A very comprehensive guide on website content. Must buy!
Reviewed in the United States on September 26, 2015
Verified Purchase
A must read for anyone interested in content for websites. The breadth of topics is impressive and you can see it all comes from experience and research. The book isn't about how to write great copy, its more about web content from a usability and consumer experience perspective. I love how it's not a sales pitch and is more like an actionable guide. An important reference guide which I will keep coming back to as a Web copywriter.
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Paulo
3.0 out of 5 stars Ginny Redish does a good job of conveying her thoughts and that “ain’t easy
Reviewed in the United States on May 25, 2016
Verified Purchase
This book is well laid out. Ginny Redish does a good job of conveying her thoughts and that “ain’t easy.” I can’t give this five starts though because with the good comes some… not so good.

GOOD
Her knowledge of how to write for the web is very strong and pretty clear. It’s good advice.
The chapters are laid out nicely and easy to follow

NOT SO GOOD
Most of the examples and data are from 2010 - 2012. Some date back to 2007. That’s a long time. In the digital world things change rapidly. What was true half a decade ago may not be now.

Irony: The author is a stickler for making information accessible to everyone, including people with site and vision problems. Yet, the screen shots and examples in the book are too small to see comfortably. Unless your vision is super, expect to get out the magnifying glass.
9 people found this helpful
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Bette Frick.
5.0 out of 5 stars Great resource even for print writing
Reviewed in the United States on March 19, 2014
Verified Purchase
I teach employees how to write better (usually technical writing but often business writing, too). I know what I know about good writing, or so I think--but it was great to have most of my long-held beliefs verified by Ginny's book. I was happy to stand corrected on a few of my misconceptions, too. I know Ginny writes about websites, but her principles also work on paper, because everyone needs to practice "Letting Go of the Words" in favor of more visual representations aimed at the audience. When my adult learners ask for documentation of the principles that I teach, I always send them to Ginny's book.

Bette Frick
The Text Doctor LLC
2 people found this helpful
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Received on time, thanks.
Reviewed in Germany on January 18, 2021
Verified Purchase
Received on time in perfect condition. Thanks a lot, Daniela
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Nicholas B. Gibbs
5.0 out of 5 stars In a word....superb
Reviewed in the United Kingdom on August 24, 2018
Verified Purchase
As a communications trainer who gives courses on writing for the web, I can't recommend this book enough. Clear, succinct and insightful, Janice Redish is so sure of what she wants to convey that the ideas leap off the page. And what great ideas they are. The narrative about 'conversations' that users bring with them when they visit a site is nothing short of brilliant and shapes all the pointers she gives at every stage.
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Sunjith P S
5.0 out of 5 stars Five Stars
Reviewed in India on July 6, 2018
Verified Purchase
Great practical advice​.
One person found this helpful
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Kathleen
5.0 out of 5 stars Brilliant Advice & Easy to Read
Reviewed in Canada on January 25, 2014
Verified Purchase
You would expect a book like this to be easy to navigate and enjoyable and it didn't disappoint. I am still working through the book which is chocked full of brilliant advice. There will be much that doesn't apply to you (she is after all offering advice that large and small companies can benefit from) but there will be enough to justify the purchase.
[...]
One person found this helpful
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JORGE ORUE
3.0 out of 5 stars Muy buen contenido, un poco obsoleto
Reviewed in Spain on November 8, 2014
Verified Purchase
Aquello que nos enseña es lo importante, para mi gusto un poco desorganizado, pero muy interesante. Los estilos, las webs, son demasiado antiguas.
One person found this helpful
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