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Paul Colligan
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Youtube Strategies: Making and Marketing Online Video Paperback – March 1, 2013

by Paul Colligan (Author)
4.0 4.0 out of 5 stars 30 ratings
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Anyone can see success on YouTube with the right strategies.  That's why I wrote this ... 
I course about YouTube that have done well, and made me some good money, but I always got frustrated with the simple reality that whenever we would put something out there, YouTube would change their interface.  Some people have a hard time seeing past that.   
Funny thing is, there are some things about YouTube that will never change / or at least haven't changed yet. Despite all the interface changes, the whole Google Plus integration and everything else, the core of what I've taught stands true. 
This book is simple - it is the top 21 questions I get asked about YouTube (as well as a few that people should be asking) and the answers to each. At the end of each answer is an even shorter summary and a few action items. Put them to good use. 
Here are the questions this book answers: 
  • Is YouTube Really A Social Network? How Can You Leverage That Fact? 
  • How Do I Make The Best Of The New YouTube Live Options? 
  • How Can I Optimize My YouTube Channel And Videos? 
  • What Can I Do To Maximize My YouTube Channel? 
  • How Should I Integrate My YouTube Strategies With Other Social Networks? 
  • How Do You Get Your YouTube Video Ranked On The Front Page Of Google? 
  • What Are The Best SEO Methods And Strategies For A YouTube Video? 
  • What Equipment And Software Do I Need To Create A Decent Quality Video? 
  • What Value Is There In Closed Captioning Your YouTube Videos? 
  • What Is The Ideal Length For A YouTube Video? 
  • How Should I Use YouTube Annotations? 
  •  How Do I Make My Video Go "Viral?" 
  • What Quality Should I Publish My YouTube Videos In? 
  • How Do I Get My Videos To Link Outside Of YouTube? 
  • What Is The Best Format For A YouTube Video? 
  • What Should I Do After I Publish My YouTube Video? 
  • When Should I Use YouTube And The YouTube Player? When Should I Not? 
  • Is It Better To Have One YouTube Channel For Everything I Do? 
  • When Should I Let YouTube Place Ads On My Videos? 
  • What Are The Best Third Party Tools And Services For YouTube? 
  • Should I Use Services To Get More Views For My YouTube Videos?
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Previous page
  1. Print length
    118 pages
  2. Language
    English
  3. Publisher
    Createspace Independent Pub
  4. Publication date
    March 1, 2013
  5. Dimensions
    6 x 0.29 x 9 inches
  6. ISBN-10
    1482705079
  7. ISBN-13
    978-1482705072
  8. See all details
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Editorial Reviews

About the Author

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, YouTube Expert, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Paul believes in building systems and products that work for the user - not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube.  Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, and Microsoft.  Topics of passion include (but are not limited to): new media content creation, video marketing, product development, lifestyle design, and community building.

His take on the Internet can be seen/heard/read in Web Shows that include eMarketingVids, books that include the number 1 best selling "YouTube Strategies: Making And Marketing Online Video" and publications online and off as varied as the Huffington Post. Paul is a popular keynote speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Marketing World, and Microsoft Tech-Ed.

If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at PaulColligan.com.

Product details

  • Publisher ‏ : ‎ Createspace Independent Pub (March 1, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 118 pages
  • ISBN-10 ‏ : ‎ 1482705079
  • ISBN-13 ‏ : ‎ 978-1482705072
  • Item Weight ‏ : ‎ 8 ounces
  • Dimensions ‏ : ‎ 6 x 0.29 x 9 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 30 ratings

About the author

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Paul Colligan

Paul Colligan

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Paul Colligan’s lifestyle and business strategies are designed to tackle the challenges and opportunities of today’s ever-changing information economy. His latest company, The Podcast Partnership, leverages technology to expand reach and revenue for businesses and creates digital influencers with the simple sound of the human voice.

Paul’s celebrity clients list includes bestselling authors Brendon Burchard, J.J. Virgin, Mike Koenigs, Donald Miller, Jeff Walker, Lisa Sasevich, Frank Kern, Joe Polish, and others. Past projects have included work with Microsoft, StoryBrand, The U.S. State Department, Rubicon International, Piranha Marketing, Pearson Education and more.

Paul is a popular speaker on technology topics and has presented at events around the world including The European Business Podcasting Summit, Podcast Movement, Google Tech Talks, MacWorld, Inbound Marketing Summit, Social Media Marketing World and Microsoft TechEd. He is also the creator of The Podcast Industry Report and has authored eleven books, including current Amazon best sellers How To Podcast, How To Stream Video 2016, and YouTube Strategies 2016.

Paul lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Customer reviews

4 out of 5 stars
4 out of 5
30 global ratings

Top reviews from the United States

Zeb Olsen
5.0 out of 5 stars Great book for anyone interested in Marketing, or building a brand on YouTube
Reviewed in the United States on May 4, 2013
Verified Purchase
The strategies Paul Colligan put forth in this book were spot on. There are a lot of things he brings to light that you may have not thought of. Paul knows as much about YouTube and Google and how exactly they work as anyone in the industry. One of the things I really like about this book is that at the end of each chapter, and there are 21 chapters total, he gives you specific "action steps" to take and implement. There's really no "fluff" in this book either. He gets right to the point, and doesn't beat around the bush. It's a quick read, and a great reference guide you can go back to over and over again to be sure you are implementing the strategies he has laid out to maximize not only your views, but your overall seo and marketing strategy. I would recommend this book to anyone who is using youtube for any sort of promotional or marketing purposes or wants to start.
2 people found this helpful
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Daniel Brace
5.0 out of 5 stars Broken down into bite size chunks - Must read if you are serious about building your business online.
Reviewed in the United States on April 15, 2013
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You may have read online the big bold claims some researchers are making that "over 90% of all internet traffic will be video by 2014". Whether it will be 90% or not, it is vital that you incorporate some type of video marketing strategy into your business. I have been following Paul Colligan for several years and he has a true gift for taking complicated technology and breaking it down into bite size chunks. Once again Paul delivers. This book is a simple easy to follow guide to help you get started in growing your business online with video marketing. A great read. Here's the link Buy The Book Now -->  YouTube Strategies: Making And Marketing Online Video
6 people found this helpful
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Walter
4.0 out of 5 stars Perfect
Reviewed in the United States on July 31, 2013
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As a marketing consultant I am asked all the time to provide solutions to small business owners. This is Perfect. Thanks to Paul I have nearly all my research done in one volume. Paul has a no nonsense way of writing that is easy to follow. he spells it all out. I like the kindle because I want the info now. Paul gives me the information I am looking for perfectly.
One person found this helpful
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Vickie Helm
1.0 out of 5 stars Just a Bunch of Blog Post
Reviewed in the United States on June 28, 2013
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I received this marginal book through the mail and read it cover to cover in about 2 hours. It is small. There is not any real information or substance to this book that you could not have found on a simple blog post. It is a bunch of FAQ's that are poorly edited and simply thrown together. I was so upset at the poor quality of this book that I had to write to warn others. You could have read these solutions on any quality blog post. I have been doing Amazon reviews for over a decade now and this is my first one star review. Don't waste your money buying this solution.
15 people found this helpful
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Angela Samuels
3.0 out of 5 stars Good tips
Reviewed in the United States on February 27, 2013
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I'm getting into more video and I need all the help I can get. The only thing that was annoying was the repeating the same point over again. I started just skipping the action steps.
2 people found this helpful
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Greg Snead
5.0 out of 5 stars A real eye opener...
Reviewed in the United States on May 4, 2013
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The 'Ah-Ha' moment: When I found out how universal you must be with your call to action. Someone could view my YT vid from ANYWHERE! It may not be ONLY embedded on my blog with the fancy pants popup big ugly orange 'do this NOW' button or just a link in a description box or a 'Tap to talk' link on a mobi site....We'll need to revamp our video sales letter's Call to Actions! Crankin' up good ole Camtasia right NOW! Ah Ha! Got it! Thx Paul... figuring how now to configure G+HangoutsON Air to Podcasts..everything comes full circle doesn't it? #GoUseThisStuff
One person found this helpful
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Patty J. Ayers
5.0 out of 5 stars Very good information
Reviewed in the United States on September 8, 2013
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This was exactly what I was looking for. Yes, it's short and there are some typos, but who cares, if the crucial information is there? For the $3 I paid for the Kindle version, which I read on my desktop and my phone, I definitely got many times that value in solid information.
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Marty Mizner
5.0 out of 5 stars Fast Track to YouTube
Reviewed in the United States on June 12, 2013
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As a video guy and YouTube lover, i'm always looking for cutting edge content with online video. I do like this book and I found some parts of it refreshing with new concepts that I can implement in my business immediately. For the cheap price, it was def worth picking up.
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Top reviews from other countries

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Flight Video & Photo
1.0 out of 5 stars Solo chiacchere
Reviewed in Italy on March 5, 2014
Verified Purchase
Ho letto molti libri su Youtube in italiano ed in inglese, questo è uno dei peggiori.
Ci sono dentro 21 domande con relative risposte puramente discorsive e poco pratiche. Ogni risposta è scritta tre volte: in versione completa, in versione riassunta ed in versione super-riassunta per punti. Per la serie un libro fatto per vendere carta un tanto al kg.
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MR VARINDER GREWAL
5.0 out of 5 stars The Best!
Reviewed in the United Kingdom on August 26, 2013
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If you're interested in YouTube marketing then Paul Colligan is the man! Not many know more than him on the subject.
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Noel Lyons MSc
4.0 out of 5 stars 2013 Will Really Be You Tube's Year!
Reviewed in the United Kingdom on December 12, 2012
Verified Purchase
Make no mistake, this book is a lead generator and relationship builder for Paul Colligan - but there's great value in buying it just to follow Paul's funnel through alone and then applying it yourself!

Saying that, I know Paul Colligan is an active user & advocate of You Tube for some time now and has valuable experience and information to share. Like anything online, it's easy to get bogged down in the complexity of it all or wait until you know a little more. Both traits ultimately prove fatal! So what Paul has done well is reduce what can be quite overwhelming into something quite easy for anyone to apply and to see quick results. Its launch also comes with some additional bonuses. Put this all together & it's tremendous value for what video can do for your business.

I have 4 channels on You Tube which I hope you will stop by and see firsthand how I have applied Paul's teachings:[...]
One person found this helpful
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A. Sylvester
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on August 30, 2015
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Not bad
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GOT Fan
1.0 out of 5 stars Terrible!
Reviewed in the United Kingdom on May 6, 2014
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Awful book! Verey badly written with lots of typos and mistakes and then each chapter repeats itself to make up more pages and words. Avoid!
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